YOHANA SOTO
YEG Ambassador

I am driven by a passion for business advocacy, innovation, and strengthening the economic development of our communities. As a YEG Ambassador with REACH Edmonton, I work alongside the city's Business Improvement Areas to connect businesses, social agencies, and community partners, helping build safer, more inclusive, and vibrant neighbourhoods.
My background in organizational psychology, together with studies in business, innovation, and entrepreneurship, allows me to approach community development through two lenses: people and business. I enjoy connecting people, ideas, and organizations to turn community insights into practical actions that support local businesses and strengthen the economic and social fabric of our neighbourhoods.
Email: [email protected]
