YEGAmbassador teams work directly with business owners, residents, social agencies and Business Improvement Areas (BIAs) to create connections, understand area needs and support businesses with economic development and community safety.

 

INITIATIVE IMPACT

Through consistent project collaborations, YEG Ambassadors has fostered closer working relationships with the Alberta Ave Business Association (AABA), Chinatown and Area Business Improvement Area, North Edge Business Association and the Stony Plain Road Business Association (SPRBA). This work positions the YEG Ambassadors as a connector and partner. The project focused on grounding the work in community, supporting Business Improvement Area priorities and advancing economic development through safety and well-being initiatives.  

 

Two of the most significant pieces of work in 2025 included the evaluation of the YEG Ambassadors initiative and reaching a shared agreement with BIAs on how the program can best support them moving forward. This resulted in a practical toolkit and a finalized set of priorities, providing clear structure and measurable direction for how the YEG Ambassadors will support the four partnering BIAs in 2026. 

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OUTCOMES

“YEG Ambassadors is a good start to our city in finding new ways to meet the community and to bridge the gaps. Knowing there are folks who will be visiting and checking in helps us feel supported in helping those in need.”

- Lynsae Moon,

The Nook Cafe